Yelophant officially becomes an
official partner of the New York Knicks
From Chinese family breakfast to the NBA stage — a new step in brand globalization
Debut at Expo West 2026
& entering H-MART
First entry into North American mainstream retail channels
Partnering with NYBO, Li-Ning Primary School
Basketball League & IIHF Women's Asia
Continuing to support youth sports, bringing health and energy to the next generation
Yelophant Now
Our story keeps going.
From product innovation to the sports arena, from Chinese families to the wider world.
Recording every real and steady step of Yelophant.
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